Friday, September 18, 2009

Valentine's Day: A Romantic Comedy Starring Everyone!

The trailer for Valentine's Day (starring Julia Roberts, Anne Hathaway, Jamie Foxx, Jennifer Garner, Jessica Biel, Taylor Swift getting smooched by Taylor Lautner (pictured left) -- there's more actors, but you get the idea) doesn't promise a good movie, but that's not that the point. In the vein of last year's quite bad but very successful He's Just Not That Into You ($93 million grossing), New Line Cinema's strategy with Valentine's Day seems to be to put as many big name stars in the film for as short a time as possible (pay them less that way) so that all of the actors essentially make up one "character" with one "goal" - to find "love." So rather taking a risk on a Katherine Heigl movie (she was offered a role in Valentine's Day but turned it down due to monetary - oh sorry "scheduling" - issues), which could presumably fail (even though 27 Dresses and The Ugly Truth made $76 million and $88 million, respectively), I feel as though a film like Valentine's Day can never fail because most of the audience will like someone in the movie, and want to see it for that reason.

Which is a shame because it will make Hollywood screenwriters even lazier as they will simply have to string together a bunch of Meet Cutes, and then a few scenes for each actor, and the audiences will love it.

Here's the trailer. I'm definitely going to see it, I'm just disappointed in The Establishment for tempting me with such gooey, delicious trash:

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